Streamer Kai Cenat is using his new clothing brand Vivet as a public reset button, turning a burnout story into a fashion narrative instead of another throwaway merch drop. He introduces the label through a 23‑minute short film titled I Quit, a cinematic YouTube piece that initially sparked retirement rumors before revealing itself as a pivot into design. The film centers on Cenat stepping back from nonstop streaming to ask what kind of work he wants to “live forever,” setting up Vivet as that l