What If TikTok Loses Its Fight Over the Ban in the US
#image_title

What If TikTok Loses Its Fight Over the Ban in the US


Share this post

In April, President Joe Biden signed into law a bipartisan measure that is soon to bring the social media application in the United States offline, unless its Chinese proprietor relinquishes control over it.

TikTok's parent, ByteDance Ltd., was required to make a definitive decision on or before January 19, 2025, to give an American company one and a potential agreement to a deal, which technology giant has declared it unwilling to give.

TikTok, ByteDance and content creators have been engaged in a legal fight against the law going into effect but have so far not won.

Following the US Court of Appeals in the District of Columbia upon which TikTok argued against the law in September, the court issued a decision on Dec 6, which in turn ruled in favour of the divest-or-ban law.

TikTok is anticipated to challenge that decision via an appeal to the Supreme Court before the (late January) deadline.

Lawmakers are most concerned about TikTok's security risk to U.S. consumers, as China demand its companies, when requested, to give to their government any information that relates to U.S. national security.

There is a fear that the Chinese government will use the records of the users of the app, TikTok, for their own purposes, such as creating profiles, to blackmail them, and how it will shape the American content, that is, the content they will observe on the app.

TikTok has repeatedly slammed these anxieties and put in place more than US$2 billion (S$2.69 billion) project that it claims is fence off US users' data from China.

For the first time in the world's history, Congress has passed legislation targeting one named speech platform with a lasting, nationwide prohibition, and prohibiting any American from accessing a fledgling major, online community of over 1 billion people across the globe.

ByteDance has strong incentive to resist the segmentation of TikTok's hugely profitable (and expanding) business. Furthermore, implementation of any divestiture plan will require Chinese government approval, and Chinese authorities have publicly stated they would not accept a forced acquisition.

In addition, it is practically impossible, from a technical point of view, to disentangle the facts and fiction of TikTok's business from ByteDance.

Making things even more complicated is that President-elect Donald Trump has announced that he is opposed to a sale, after holding out against it while in the White House.

There may be future to Mr. Trump's opposition in what respect this app is concerned, at least, in light of how Mr. Trump has been linked to some of the major American investors in ByteDance, Susquehanna International Group Co-Founder Jeff Yass, Republican mega-donor, with over $US 15 billion exposure in the Chinese tech company.

ByteDance has announced it will not sell its U.S. TikTok business. But anyone who wants this company must also bring a deep endless pocketbook.

ByteDance is worth an estimated US$268 billion and although its US TikTok business is likely to be much less, it could still be valued in the range of US$40 billion to US$50 billion. In contrast, Mr Elon Musk acquired X, which is now known as Twitter, in 2022 for US$44 billion.

The restriction, in effect, would kill, the scale up of TikTok Shop, TikTok's social commerce strategy, that integrates entertainment together with impulse buying.

TikTok  Shop has been one of the fast-growing areas of the business, in the face of intense regulatory mate hood. The Shop is still a big risk for the company which continues to invest a huge amount of time and money on the long-term hope of business growing at least ten fold by 2024.


Share this post
Comments

Be the first to know

Join our community and get notified about upcoming stories

Subscribing...
You've been subscribed!
Something went wrong
Shai Gilgeous-Alexander named NBA MVP for second-straight year

Shai Gilgeous-Alexander named NBA MVP for second-straight year

Oklahoma City Thunder star Shai Gilgeous-Alexander has been named the NBA's Most Valuable Player for the second year in a row, according to several sources, after leading his side to the best record in the league for a second-straight season. The OKC Thunder were the first team to win the Maurice Podolff Trophy two years in a row after finishing with the best league-wide winning percentage in 2024-25 (68-14) and 2025-26 (64-18). Shai Gilgeous-Alexander, 27, posted his fourth consecutive season


O A

Thriller’ Returns to No. 1 After 42 Years, Fueled by Michael Jackson Biopic

Thriller’ Returns to No. 1 After 42 Years, Fueled by Michael Jackson Biopic

Michael Jackson’s Thriller is back at No. 1 on the Billboard 200 more than four decades after it reshaped pop music. The classic 1982 album has surged again thanks to renewed interest around the upcoming biopic Michael, which is driving both nostalgic replays and first‑time listens from a younger audience. A new report explains that streams and sales of Thriller jumped sharply as trailers, casting announcements and early stills from the film began circulating. Tracks like the title song, Beat I


B P

Ex-Houston Cop Wants Badge Back After Racist Rant

Ex-Houston Cop Wants Badge Back After Racist Rant

Former Houston police officer Ashley Gonzalez is trying to get her job back after being fired over a viral video of her going on an explicit racist rant. The clip, which spread quickly on local news and social media, showed her repeatedly using slurs to describe Black people, and pushed Houston Police Department leaders to remove her from duty and review cases she’d worked on. Gonzalez has now appealed her termination, with the Houston Police Officers’ Union confirming she has formally challeng


B P

Shawn Stüssy Revamps S/DOUBLE For A New Era

Shawn Stüssy Revamps S/DOUBLE For A New Era

Streetwear pioneer Shawn Stüssy is quietly reviving his S/DOUBLE label, treating it as a personal playground away from the pressure of his namesake brand. Season 7 of S/DOUBLE has just rolled out with a big push across Australia, leaning into relaxed tailoring, surf‑skate roots and his signature hand‑drawn script. Hypebeast reports that the campaign has taken over billboards, city projections and retail spaces in Melbourne, Sydney and Brisbane, using Stüssy’s iconic handwriting as the anchor. T


B P