What If TikTok Loses Its Fight Over the Ban in the US
#image_title

What If TikTok Loses Its Fight Over the Ban in the US


Share this post

In April, President Joe Biden signed into law a bipartisan measure that is soon to bring the social media application in the United States offline, unless its Chinese proprietor relinquishes control over it.

TikTok's parent, ByteDance Ltd., was required to make a definitive decision on or before January 19, 2025, to give an American company one and a potential agreement to a deal, which technology giant has declared it unwilling to give.

TikTok, ByteDance and content creators have been engaged in a legal fight against the law going into effect but have so far not won.

Following the US Court of Appeals in the District of Columbia upon which TikTok argued against the law in September, the court issued a decision on Dec 6, which in turn ruled in favour of the divest-or-ban law.

TikTok is anticipated to challenge that decision via an appeal to the Supreme Court before the (late January) deadline.

Lawmakers are most concerned about TikTok's security risk to U.S. consumers, as China demand its companies, when requested, to give to their government any information that relates to U.S. national security.

There is a fear that the Chinese government will use the records of the users of the app, TikTok, for their own purposes, such as creating profiles, to blackmail them, and how it will shape the American content, that is, the content they will observe on the app.

TikTok has repeatedly slammed these anxieties and put in place more than US$2 billion (S$2.69 billion) project that it claims is fence off US users' data from China.

For the first time in the world's history, Congress has passed legislation targeting one named speech platform with a lasting, nationwide prohibition, and prohibiting any American from accessing a fledgling major, online community of over 1 billion people across the globe.

ByteDance has strong incentive to resist the segmentation of TikTok's hugely profitable (and expanding) business. Furthermore, implementation of any divestiture plan will require Chinese government approval, and Chinese authorities have publicly stated they would not accept a forced acquisition.

In addition, it is practically impossible, from a technical point of view, to disentangle the facts and fiction of TikTok's business from ByteDance.

Making things even more complicated is that President-elect Donald Trump has announced that he is opposed to a sale, after holding out against it while in the White House.

There may be future to Mr. Trump's opposition in what respect this app is concerned, at least, in light of how Mr. Trump has been linked to some of the major American investors in ByteDance, Susquehanna International Group Co-Founder Jeff Yass, Republican mega-donor, with over $US 15 billion exposure in the Chinese tech company.

ByteDance has announced it will not sell its U.S. TikTok business. But anyone who wants this company must also bring a deep endless pocketbook.

ByteDance is worth an estimated US$268 billion and although its US TikTok business is likely to be much less, it could still be valued in the range of US$40 billion to US$50 billion. In contrast, Mr Elon Musk acquired X, which is now known as Twitter, in 2022 for US$44 billion.

The restriction, in effect, would kill, the scale up of TikTok Shop, TikTok's social commerce strategy, that integrates entertainment together with impulse buying.

TikTok  Shop has been one of the fast-growing areas of the business, in the face of intense regulatory mate hood. The Shop is still a big risk for the company which continues to invest a huge amount of time and money on the long-term hope of business growing at least ten fold by 2024.


Share this post
Comments

Be the first to know

Join our community and get notified about upcoming stories

Subscribing...
You've been subscribed!
Something went wrong
How will the UK under 16s ban on social media work?

How will the UK under 16s ban on social media work?

British Prime Minister Keir Starmer said he would impose a ban on social media sites for children under 16 and restrictions on gaming and livestreaming platforms to "give kids their childhood back". Below are details of what is being ‌banned, how the measures will be enforced, and when they are expected to take effect: TIKTOK, YOUTUBE AND INSTAGRAM BANNED The government said it would block children using social media platforms whose purpose is to enable user-to-user social interaction and  wh


O A

Serena Williams set to partner with Karolina Muchova for Berlin doubles

Serena Williams set to partner with Karolina Muchova for Berlin doubles

US tennis great Serena Williams, on the comeback trail nearly four years after retiring, will partner Czech Karolina Muchova in the doubles at next week's Berlin Open grass court tournament. "We're going to play doubles. I'm pretty excited about it. "It doesn't happen every day that such an amazing athlete, not only in tennis but overall in sports, asks you to play tennis with her. I hope it's going to be fun," Muchova told a press conference in Berlin on Saturday. Williams, a 23-time Grand S


O A

UK announces sweeping social media ban for under-16s

UK announces sweeping social media ban for under-16s

British Prime Minister Keir Starmer said on Monday he would ban social media sites for under-16s and impose restrictions on gaming and live-streaming ‌platforms, in a fightback against big tech that goes further than any other country. The sweeping changes will "give kids their childhood back", Starmer told reporters, outlining measures against Snapchat, TikTok, Instagram and other platforms, as well as gaming sites that allow strangers to contact children. "It is clear to me a full ban is the


O A

Fox set to buy Roku in $22 billion deal

Fox set to buy Roku in $22 billion deal

Fox signed an agreement to acquire Roku in a ‌deal valued at about $22 billion, the companies said. Roku is one of the first companies to bring streaming platforms like ⁠Netflix and YouTube to television through connected devices and smart TVs. Its business is largely driven by advertising and subscription revenue from streaming apps on its platform. Advertising is the largest component, ‌with ⁠revenue of $613 million in the first quarter, up 27% year-on-year. Fox will acquire Roku for $160 p


O A