What If TikTok Loses Its Fight Over the Ban in the US
#image_title

What If TikTok Loses Its Fight Over the Ban in the US


Share this post

In April, President Joe Biden signed into law a bipartisan measure that is soon to bring the social media application in the United States offline, unless its Chinese proprietor relinquishes control over it.

TikTok's parent, ByteDance Ltd., was required to make a definitive decision on or before January 19, 2025, to give an American company one and a potential agreement to a deal, which technology giant has declared it unwilling to give.

TikTok, ByteDance and content creators have been engaged in a legal fight against the law going into effect but have so far not won.

Following the US Court of Appeals in the District of Columbia upon which TikTok argued against the law in September, the court issued a decision on Dec 6, which in turn ruled in favour of the divest-or-ban law.

TikTok is anticipated to challenge that decision via an appeal to the Supreme Court before the (late January) deadline.

Lawmakers are most concerned about TikTok's security risk to U.S. consumers, as China demand its companies, when requested, to give to their government any information that relates to U.S. national security.

There is a fear that the Chinese government will use the records of the users of the app, TikTok, for their own purposes, such as creating profiles, to blackmail them, and how it will shape the American content, that is, the content they will observe on the app.

TikTok has repeatedly slammed these anxieties and put in place more than US$2 billion (S$2.69 billion) project that it claims is fence off US users' data from China.

For the first time in the world's history, Congress has passed legislation targeting one named speech platform with a lasting, nationwide prohibition, and prohibiting any American from accessing a fledgling major, online community of over 1 billion people across the globe.

ByteDance has strong incentive to resist the segmentation of TikTok's hugely profitable (and expanding) business. Furthermore, implementation of any divestiture plan will require Chinese government approval, and Chinese authorities have publicly stated they would not accept a forced acquisition.

In addition, it is practically impossible, from a technical point of view, to disentangle the facts and fiction of TikTok's business from ByteDance.

Making things even more complicated is that President-elect Donald Trump has announced that he is opposed to a sale, after holding out against it while in the White House.

There may be future to Mr. Trump's opposition in what respect this app is concerned, at least, in light of how Mr. Trump has been linked to some of the major American investors in ByteDance, Susquehanna International Group Co-Founder Jeff Yass, Republican mega-donor, with over $US 15 billion exposure in the Chinese tech company.

ByteDance has announced it will not sell its U.S. TikTok business. But anyone who wants this company must also bring a deep endless pocketbook.

ByteDance is worth an estimated US$268 billion and although its US TikTok business is likely to be much less, it could still be valued in the range of US$40 billion to US$50 billion. In contrast, Mr Elon Musk acquired X, which is now known as Twitter, in 2022 for US$44 billion.

The restriction, in effect, would kill, the scale up of TikTok Shop, TikTok's social commerce strategy, that integrates entertainment together with impulse buying.

TikTok  Shop has been one of the fast-growing areas of the business, in the face of intense regulatory mate hood. The Shop is still a big risk for the company which continues to invest a huge amount of time and money on the long-term hope of business growing at least ten fold by 2024.


Share this post
Comments

Be the first to know

Join our community and get notified about upcoming stories

Subscribing...
You've been subscribed!
Something went wrong
Bad Bunny Becomes First Ever Latin Artist To Grosses A Billion In Touring

Bad Bunny Becomes First Ever Latin Artist To Grosses A Billion In Touring

Award-winning recording artist Bad Bunny has crossed a historic milestone in the global music business, surpassing $1 billion in career ticket sales and becoming the first Latin artist and first non-English-language performer to reach the mark. The achievement comes amid the remarkable success of his Debí Tirar Más Fotos World Tour, which has generated record-breaking revenue despite not including a single concert in the United States. Bad Bunny becomes the first-ever Latin artist to gross $1


O A

JAŸ-Z Sets NYC Pop-Up Events for 30th Anniversary of ‘Reasonable Doubt’

JAŸ-Z Sets NYC Pop-Up Events for 30th Anniversary of ‘Reasonable Doubt’

Interest around Jay-Z has taken on a steady, almost layered momentum this year. This energy is driven by a mix of live performance moments and the quiet weight of anniversary dates. For example, a freestyle at the Roots Picnic helped reignite conversation around his stage presence. Meanwhile, the 30th anniversary of Reasonable Doubt and the 25th anniversary of The Blueprint brought renewed attention to two records that still sit at the center of his catalog. Taken together, those milestones have


O A

Michelle Obama Throws Subliminal Jab At Donald Trump At Presidential Center Opening

Michelle Obama Throws Subliminal Jab At Donald Trump At Presidential Center Opening

Former first lady Michelle Obama used the opening of the Obama Presidential Center on Thursday to celebrate her husband’s legacy while delivering a broader message about leadership, public service and civic responsibility. Standing before a crowd that included former presidents, elected officials, entertainers and community leaders, Obama reflected on the achievements of former President Barack Obama and the values she said defined his eight years in the White House. The ceremony marked a majo


O A

Knicks Celebrate NBA Title with Massive New York Parade

Knicks Celebrate NBA Title with Massive New York Parade

Thousands of New York Knicks fans flooded Manhattan on Thursday for a heavily guarded victory parade, turning the city into a sea of blue and orange to mark their basketball team's NBA Finals victory. Chants of "Let's go Knocks" rippled through the dense crowd, made up of some who paid hundreds of dollars for line sitters to wait overnight and save them a space to watch the procession. "The Knicks unite the city unlike any other team. We were starved for so long," said Anthony Martorelli, a 29


O A