The “Water” singer curates a highly personal jewelry collection to mark the start of her brand ambassadorship.
Just three days ahead of her Coachella debut, Tyla has officially been named Pandora’s newest brand ambassador. To celebrate the partnership, the South African Grammy award-winning singer, songwriter and performer created a jewelry edit featuring her most coveted pieces: Pandora Styled by Tyla.
Pandora sees jewelry as a form of self expression and a tool to represent and recall life’s most meaningful milestones, so it makes perfect sense that Tyla’s selection of Pandora charms reflects her own personal journey and inspirations. The Cherry Blossom Charm, for example, symbolizes the singer’s rise to international stardom with her “Water” music video, and the Disney Winnie the Pooh Tigger Charmhonors her loyal fanbase, lovingly referred to as Tygers. Other featured charmscelebrate her heritage, music and deepest passions.
Tyla styles her collection of charms on her favorite bracelet, the Pandora Moments Studded Chain Bracelet, along with her most-loved necklace, the Pandora Moments Studded Chain Necklace.
As part of the April 8 announcement, Tyla stars in an accompanying photoshoot, donning her most treasured jewels from the brand. See below for more behind-the-scenes images shared exclusively with The Hollywood Reporter.
“Partnering with Pandora is such an exciting thing to do,” says Tyla. “I’ve always found their jewelry so fun to style because you can create your own unique pieces of jewelry. It reminds me so much of home because my Mom always made jewelry, and the birthstone charms remind me of the beads I used to have laying around in my house growing up. Whenever our mother wanted us not to bother her, she’d give us a big container of beads and my sisters and I would make friendship bracelets all day. Now my Tygers can have matching friendship bracelets with me.”
Shop Tyla’s full curated Pandora capsule now at pandora.net.
