Comments
The Return Of The Long Tour
In 2025, the center of gravity in music has shifted back to the road, with long, high‑concept tours once again driving the biggest headlines in pop and beyond. Stadium shows, extended residencies, and multi‑leg world tours have turned live music into the main event again, not just a side promo for albums. The top tier of touring has become its own entertainment category. Pop and R&B giants like The Weeknd are staging elaborate stadium productions that feel closer to an IMAX‑scale 3D movie than
Binta B Phatty
TikTok Is The New A&R: How Viral Clips Decide The Hits
Short‑form video has quietly become the most powerful gatekeeper in music, turning background sounds into career‑making singles. TikTok, Reels, and Shorts are now where many listeners first “discover” songs, often before they ever see a playlist or hear radio spins. Over the past year, TikTok‑driven moments have taken bedroom producers, deep‑cut catalog songs, and experimental mashups from niche corners of the app to global streaming charts. A track that works in a 10‑second loop—whether for a
Binta B Phatty
A$AP Rocky and Bilt Pays Tenants’ Rent In Old Harlem Apartments
A$AP Rocky, teaming with Bilt, is leveraging his celebrity and personal history to address housing costs in Harlem, the neighborhood where he was raised. The rapper has partnered with Bilt to pay the January 2026 rent for tenants living in his childhood apartment building. According to details shared as part of a new promotional campaign tied to his upcoming album, Don’t Be Dumb. View this post on Instagram A post shared by BILT (@bilt) The initiative places Harlem at the center of th
O A
50 Cent Is The Most-Streamed NYC Rapper For Third Year In A Row
50 Cent is letting the numbers talk again, as it was revealed that the mogul crowned the most-streamed New York City (NYC) rapper of 2025 for the third straight year. The distinction came via music stats account Diverse Mentality, which dropped the news on December 30 after reviewing YouTube’s global streaming charts. Rather than popping champagne, 50 brushed it off like routine work. “I thought we got over this guys, it is the way it is. LOL @bransoncognac,” he wrote on Instagram. The capti
O A