NBC Bets on “New‑Stalgia” With MLB, Bringing Bob Costas Back to Prime Time
NBC is trying to do for baseball what it’s been doing for the NBA, reviving old‑school voices and camera angles while layering in modern analytics and social‑media‑friendly content in Front Office Sports’ look at the network’s new “new‑stalgia” strategy. The centerpiece is Bob Costas’ high‑profile return to the network that made him a household name, with the 29‑time Emmy winner set to host Opening Day coverage and front an exclusive primetime Dodgers‑Diamondbacks broadcast on March 26. Executiv
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