SZA recently hosted a pop-up event to promote her new beauty brand, Not Beauty. The two-day event — spanning from Thursday (May 8) to Friday (May 9)— took place in her hometown, East Rutherford, New Jersey at the American Dream Mall.
Before the event, the singer shared the news with her fans via Instagram: “JERSEY and NEW YORK WE DOING IT MAJORRR . MEET ME AT AMERICAN DREAM MALL TOMORROW AND FRIDAY !! ( there’s a pathway that connects to the stadium ) . So excited to see you at our first mall pop up !!” she wrote in the post’s caption.
In a huge surprise to the singer and her fans, Kendrick Lamar stopped by the event to show some support. The singer’s products are exclusively available to Grand National Tour attendees. The pair’s tour kicked off on April 19 and is expected to hit several major cities like Chicago, Las Vegas, Houston, Philadelphia, and San Francisco.
SZA Reveals The Inspiration Behind Her Not Beauty Brand
Her first product release features a trio of lip gloss shades—ones she’s been quietly wearing for months, including during standout public moments like her appearance at the Super Bowl halftime show.
Not long ago, the singer sat down with Vogue and opened up about her inspiration behind the brand. “I’m not a beauty maven, but I know lips.” “I know what I like, and I’m diligent about finding the best quality ingredients. I wanted to fill a need with something that works for me and that I use daily. Following your passion and letting it lead you, and letting the story develop itself by following the throughline of risk, trust, and willingness is literally what my entire life and career has been about.”
Explaining the brand’s name, she said, “[It] was representative of a reminder of: Don’t try to be these other brands, don’t try to be anything. Don’t just make a random celebrity brand just because you can. My whole life is about being pressure-free but still trying your best, and that’s what Not is about.”
