Nike has been making major moves towards virtual sneakers, without you knowing it


Share this post

Trademark applications have been filed by Nike founder Phil Knight to mix two pairs of virtual shoes into a new one. Creation possibilities seem endless.

Just last week, Facebook made waves because they made it clear that they want to be a major component in the creation of the Metaverse. Now, Nike is hinting a major push towards the virtual space.

What if your favourite part of sneaker - the sole, for instance - could be combine with the design of another shoe. Then, you could produce your own colour, and pick your own material. You could come up with an exclusive design, and you can buy it or even sell it - and probably get a percentage of the sale.

Back in December 2019, Nike filed a patent for Cryptokicks, which pair a Non-fungible token with a physical shoes release. Once a sneaker is bought by a particular seller, the buyer automatically receives a corresponding NFT that uses blockchain technlogy to verify authenticity and ownership.

It sounds like Cryptokicks also has plans for sneaker "breeding". The idea would be to create a sneaker featuring totally new designs.

https://twitter.com/zoescaman/status/1383377129732141057?s=20

The process will likely be slightly limited, because of regulations and shoe shapes. But mixing shoes, thanks to NFTs sound like it is what is coming next. Shoes ancestry will likely be traceable on the blockchain, all the way back to its origin.

More recently, Nike filed new trademark applications for NIKE, JUST DO IT and swoosh logo, to be used on “downloadable virtual goods, namely, computer programs featuring footwear, clothing, headwear, eyewear, bags, sports bags, backpacks, sports equipment, art toys, and accessories for use online and in online virtual worlds.”

https://twitter.com/JoshGerben/status/1455225423411953671?s=20

Those marks will also be used, according to the filing, on retail store services that incorporate virtual goods and NFTs. If Nike goes all the, the company could be diving into virtual clothing and accessories that could be downloaded and purchased online or at physical store locations.

The sneaker world is changing, and potentially creating a new market. Nike clearly has ambitious plans to impact the virtual and digital space in the near future.

Exciting times ahead!


Share this post
Comments

Be the first to know

Join our community and get notified about upcoming stories

Subscribing...
You've been subscribed!
Something went wrong
Rihanna Marks 20 Years of Her Debut Album ‘Music of the Sun’

Rihanna Marks 20 Years of Her Debut Album ‘Music of the Sun’

Two decades ago, a teenage Rihanna left her home in Barbados with a dream. At just 17 years old, she released her debut album Music of the Sun on August 29, 2005. Now, twenty years later, Rihanna is celebrating the milestone with gratitude, nostalgia, and fresh surprises for fans. To mark the anniversary, Rihanna shared a moving message on Instagram, reflecting on the moment that changed her life forever. “20 years ago, I left my country, my culture, my food, and family to embark on a journey t


O A

Trump Revokes Secret Service Protection for Harris Ahead of Book Tour

Trump Revokes Secret Service Protection for Harris Ahead of Book Tour

President Donald Trump has cancelled Secret Service protection for Kamala Harris, which had been extended by Joe Biden before he left office, according to one of her advisers. As a former vice-president, Ms Harris was entitled under law to receive six months of security after leaving office in January, which was due to expire in July. Her protection had been quietly extended for another year by a directive signed by her former boss but was revoked by Trump in a memo dated on Thursday, accordin


O A

Apple Music Now Lets You Transfer Playlists From Spotify

Apple Music Now Lets You Transfer Playlists From Spotify

Apple Music's latest feature makes it easier to switch services and juggle multiple music platforms. Apple Music app customers woke up to a new feature Tuesday, although not many know it exists yet.  View this post on Instagram A post shared by New Dope (@newdopehq) Apple Music subscribers can now grab songs or playlists from other music platforms, notably Spotify, and bring them to Apple. The ability to transfer music from other music services is buried in the Music App settings. Init


O A

French Montana & Sheikha Mahra Confirm Engagement

French Montana & Sheikha Mahra Confirm Engagement

French Montana is starting his next chapter in life with a major gesture of love. The rapper proposed to Princess Sheikha Mahra bint Mohammed bin Rashid Al Maktoum with a diamond ring that carries a price tag of more than one million dollars. The piece was created by Eric the Jeweler of Mavani & Co., who worked closely with French for several months before the final design was completed. The ring features an emerald-cut diamond that weighs 11.53 carats and is valued at approximately $1,050,000


O A