Kendrick Lamar has been named a brand ambassador for Chanel, the fashion house confirmed Monday via Business of Fashion. In making the announcement, the Grammy and Pulitzer prize-winning rapper starred in Chanel’s latest eyewear campaign launching April 22.
“I visited the Chanel ateliers and saw the process of how something goes from design to execution. Seeing the people who work hard and bring these visions to life resonates with me,” Lamar told the publication in a statement. “Chanel has a timeless legacy and that is always something I can get behind. Since they don’t make clothes for men, I knew it would have to be glasses.”
News of Chanel and Lamar’s partnership comes as he and SZA begin their joint “Grand National Tour,” which will hit 19 stadiums across North America, between April and June of 2025.
